Senior Product Designer |
Behavioral Design & UX Research
Kushtrim Arifi
Creating
since 2015
Senior Product Designer |
Behavioral Design & UX Research
Creating
since 2015
I look at digital product development through the lens of human behavior. With over 10 years of experience spanning UX research, product design, UX architecture, and front-end development, my work focuses on understanding how people think, make decisions, and interact with digital systems. I have delivered over 60 websites, applications, and digital projects, including more than seven years working remotely with Swiss companies.
My background in Clinical Psychology brings an additional perspective to understanding human cognition, behavior, and decision-making throughout the design process. I investigate how users navigate information, interpret choices, and experience cognitive friction through user research, stakeholder interviews, journey mapping, and usability testing. I translate these insights into clear information architectures, intuitive interaction patterns, Figma prototypes, and reusable design systems that simplify complex digital experiences.
Beyond design, I bring hands-on engineering experience that allows me to translate product decisions into working solutions. Using React, Next.js, TypeScript, and Supabase, I develop production-ready interfaces while maintaining consistency between research findings, design intentions, and technical implementation. This combination allows me to work across the entire product lifecycle, connecting human understanding with functional digital products.
Led UX architecture, product design, and development of a custom CRM, transforming complex workflows for account management, permissions, invoicing, recurring billing, and payments into intuitive dashboards and functional interfaces.
Conducted qualitative user research and targeted usability test sprints, analyzing data-driven behavior to systematically restructure complex information hierarchies, reduce navigation friction, and minimize cognitive strain.
Directed the design and implementation of 20+ responsive web platforms, taking ownership of the complete product cycle from early client research to custom theme configuration.
Designed and deployed 16+ custom web properties for Swiss corporate clients, taking ownership of visual layouts, responsive behavior, and cross-device interface consistency.